5 practical things, that will help to stay sane whilst setting up a business. Little Empire was born about two years ago. Yes, you read correctly. It took us 24 months of trying, sampling, researching and trying again until our concept of an environmentally responsible children's brand was ready for it's first outing. And what a journey it was! The great german poet Hermann Hesse once said "In all beginnings dwells a magic force". That is true, but it is also true that all beginnings are freaking hard work. Good news is, I learned a few things on the way. These 5 things helped me to stay sane and reach my goals during this whole process.